All things Chinese tea, food and culture.

8 Inspiring Ideas for Your Tea Business or Startup

Starting any business is hard, and you can’t get away from this challenging even if you’re in the booming tea business. Are you in the process of starting your own tea business now, or are you facing difficulties with your current business? Don’t give up yet. Read these inspirational quotes, even if you’ve failed many times, you’ll have the motivation to bounce right back:

  1. Start with a good product. It really doesn’t matter how good your marketing is, if you’re not offering unique teas and teaware that people will love, it’s not gonna work out in the long term.
  2. Think user experience. Is your online tea store easy to use? Do your customers know how to steep your tea, and do you offer the right teaware for that? How do customers experience your service and the interior design of your shop or tea room? Most expert believe that startups don’t invest enough in user experience. Does this apply to you as well?
  3. The last 10%: You’re 90% ready, then don’t be lazy on the last 10%. In fact, the last 10% often takes 90% of your time. Is it worth it? Hell yeah, it’s crucial, it makes professional and sustainable tea business different from the rest.
  4. A great tea business evolves: Making mistakes sucks, but not evaluating your mistakes and using the feedback from your customer to improve your business is a crime. Great tea stores learn from mistakes, and evolve by improving their product assortment and services, so they can avoid such failures in the future. In fact, if you’re not failing, probably you’re playing safe and probably you’re not trying hard enough. That’s risky. Even if you don’t have the best idea to begin with, you can likely adapt if you try your best.
  5. Motivation: Bad shit is always coming, it’s just something that comes with starting a tea business. Don’t get demoralized by that.
  6. Make everyone feel respected: If you’re working with team mates, make them feel respected, empowered, and genuinely excited about your mission. You can make a product that people want, but it’s as important to build a tea business that people want to work for. Hiring is also important here. Hire those who’re committed to the world of tea.
  7. Customer focus: always try your best to learn what customers ‘really’ want. They might ask for a mediocre tea bag, tell them about some better stuff you have and convince them to try! Really finding out what the customer wants isn’t always the same as what they think they want, or what you think they want.
  8. Be hungry: if you’re currently running a successful tea business, then you might feel safe. This can be a big pitfall. You’ve to be hungry, because being hungry is just half the work of sustaining a tea business.


Leave a Reply

Your email address will not be published. Required fields are marked *