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Tea Business News

Teforia Shuts Down: 10 Reasons Why Teforia Failed

Teforia Shuts Down: 10 Reasons Why Teforia Failed

Teforia is a startup that developed a sophisticated tea infuser accompanied with a smart mobile app. The company started off well with excellent publicity on sites like TechCrunch, Gizmodo and Engadget. And as you can see on the video below, it was presentation was promising. […]

Why Starbucks Failed Badly To Make Teavana Enter Heaven

Why Starbucks Failed Badly To Make Teavana Enter Heaven

During the end of 2012, Starbucks announced its acquisition of Teavana, a high-end retailer of loose leaf tea. The coffee chain dreamed big and announced in 2014 that it was ready to conquer the 90 billion dollar tea market. In 2016 the company also decided […]

China’s Jasmine Industry Transformation Is All About “Innovation” & “Return”

China’s Jasmine Industry Transformation Is All About “Innovation” & “Return”

“In June we launched a new jasmine soap. Now every day can sell 200-300 pieces.” says Chen Feng Jiao who’s a owner of a perfume factory. The demand is now picking up quickly in South Korea and the Middle East region. Feng Jiao’s company is located […]

This Coal Mine Worker Is Now A Successful Tea Entrepreneur

This Coal Mine Worker Is Now A Successful Tea Entrepreneur

The past Jiu’an Township is a typical coal-producing township. When the coal economy was booming, the town had as many as 400 mines. More than 80% of rural revenue came from coal production and more than 3,000 people worked in the coal for a living […]

West Lake Dragon Well Tea Harvest Expect To Drop 10% Next Year

West Lake Dragon Well Tea Harvest Expect To Drop 10% Next Year

It’s the most popular tea in China and perhaps also abroad: the longjing tea (dragon well). It’s a green tea from the south of Hangzhou. Xinhua, China’s state news site reports today that severe drought this summer will result in a lower harvest next Spring, […]

Tea Pets Movie Animation Trailer (2017)

Tea Pets Movie Animation Trailer (2017)

“Tea Pets” is a movie made by Gary Wang, who also directed “The Guardian Brothers”. The term “tea pets” refers to Chinese lucky charms, which are loved and collected by tea drinkers in China. Tea lovers who brew their tea in a traditional way, always […]

Highly Concentrated Tea Industry Is Destroying Communities

Highly Concentrated Tea Industry Is Destroying Communities

There’s only a dozen giant tea companies in the world that control the tea supply chain, driving down wages and destroying communities. These dominant companies have delivered great results to their shareholders, but their success is damaging the tea economy. In today’s market, it’s the […]

Starbucks Tries It Again, Starts Selling Milk Tea in China

Starbucks Tries It Again, Starts Selling Milk Tea in China

One time I walked into a Starbucks in China and found that they’re selling authentic Chinese tea such as Biluochun green tea and Jasmine tea in tins. I found it strange, since Starbucks wouldn’t be my place to buy real tea. I don’t think most Chinese […]

Genome in Tea Responsible For Tea Taste

Genome in Tea Responsible For Tea Taste

A recent article published on cell.com reveals that a certain genome in tea is responsible for its taste and health benefits. The scientists present a genome sequence for cultivated tea plants. This sequence provides a foundation for uncovering the genetic basis of important traits that […]

This Massive Pu Erh Tea Needs a Sawing Machine To Slice

This Massive Pu Erh Tea Needs a Sawing Machine To Slice

In the past transporting tea from Yunnan to neighbouring regions was a difficult task. Pu erh tea used to be compressed tightly in massive sizes for easy transportation. We discovered this cylinder shaped pu erh during a tea expo, and the merchant was selling them […]