Tag: starbucks china

Why Starbucks Failed Badly To Make Teavana Enter Heaven

Why Starbucks Failed Badly To Make Teavana Enter Heaven

During the end of 2012, Starbucks announced its acquisition of Teavana, a high-end retailer of loose leaf tea. The coffee chain dreamed big and announced in 2014 that it was ready to conquer the 90 billion dollar tea market. In 2016 the company also decided […]

Starbucks Tries It Again, Starts Selling Milk Tea in China

Starbucks Tries It Again, Starts Selling Milk Tea in China

One time I walked into a Starbucks in China and found that they’re selling authentic Chinese tea such as Biluochun¬†green tea and Jasmine tea in tins. I found it strange, since Starbucks wouldn’t be my place to buy real tea. I don’t think most Chinese […]

Global Starbucks Succeeds In Tea Oriented China By Adopting Local Strategies

Global Starbucks Succeeds In Tea Oriented China By Adopting Local Strategies

Though we recently discussed the decline and exit of Nestea (a Coca Cola & Nestle Joint Venture) in China, Starbucks continues to sell the average cup of coffee above for 5 USD in China with high volume. With about 1100 stores the American coffee chain […]

Starbucks Opening Teavana ‘Tea Bar’ in New York

Starbucks Opening Teavana ‘Tea Bar’ in New York

Starbucks, the global coffee giant is opening it’s first tea bar in New York, according to the Huffington Post. To industry insiders this doesn’t come at a surprise, as the company successfully managed to commercialize the coffee culture worldwide, it’s now planning to do the […]

Starbucks Aims for 1000 Stores in China in 2013

Starbucks Aims for 1000 Stores in China in 2013

You might think that Chinese people are only used to drinking tea, but the middle class is growing. It’s exactly this segment that is who is curious about western goods, including Coffee. You don’t have to like it, but if you hold a cup of […]