Tea Business News

US Tea Rooms Go For Trendy

Following the footsteps of fine wine, more and more tea rooms in the US are now satisfying the demand for high quality loose leaf tea. The numbers of tea connoisseurs are growing in the US. The tea rooms who have noticed this, are in the best position to steadily growth and seize the opportunities in this growing market sector.

According to Time: “While tea consumption has been on the rise in the U.S. for a decade, in the past few years it has rocketed to new heights of hipness. There are now more than 4,000 boutique tea rooms across the country.”

Similar to what many coffee shops are doing, tea rooms are not only offering tea anymore, but the whole tea experience. More and more tea rooms are now attempting to introduce Asian tea ceremonies in their Salons. Moreover, they are willing to spend time educating the customers about there teas. 

The tea bag will always be available in the supermarkets, but they are more and more a past station of tea rooms, who are matching up the high-end customer with fine loose leaf teas. Different from full leaf teas, tea bags consistent of lower quality broken leaves. They are mass-produced by machines, while loose teas are hand-picked and manually processed. Manual processing is necessary for high end teas as it consists of smaller leaves and more buds. Keeping them intact will result in a much more finer brew.



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  • Buri-chan
    October 3, 2013 at 4:35 am

    I find it heartening that the US is coming around to loose leaf tea culture, as I didn’t like tea until I had it in Asia! That said, I appreciate the wide array of choices that you now come to expect at tea retailers and local coffee shops, and I love opening the glass jars and smelling them before deciding what fruity or flowery blend to drink there or take home with me.

    Sadly, some knowledge of Asian tea still seems to be lacking. At my favorite tea retailer back home, they were very knowledgable about and well-equip to serve European tea, and they had shelves and shelves worth of creative blends, but when I asked whether their only bag of matcha was thick matcha or thin matcha, they didn’t seem to know there was a difference. Not to mention they told me to prepare it with a regular cooking whisk…


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