Following the footsteps of fine wine, more and more tea rooms in the US are now satisfying the demand for high quality loose leaf tea. The numbers of tea connoisseurs are growing in the US. The tea rooms who have noticed this, are in the best position to steadily growth and seize the opportunities in this growing market sector.
According to Time: “While tea consumption has been on the rise in the U.S. for a decade, in the past few years it has rocketed to new heights of hipness. There are now more than 4,000 boutique tea rooms across the country.”
Similar to what many coffee shops are doing, tea rooms are not only offering tea anymore, but the whole tea experience. More and more tea rooms are now attempting to introduce Asian tea ceremonies in their Salons. Moreover, they are willing to spend time educating the customers about there teas.
The tea bag will always be available in the supermarkets, but they are more and more a past station of tea rooms, who are matching up the high-end customer with fine loose leaf teas. Different from full leaf teas, tea bags consistent of lower quality broken leaves. They are mass-produced by machines, while loose teas are hand-picked and manually processed. Manual processing is necessary for high end teas as it consists of smaller leaves and more buds. Keeping them intact will result in a much more finer brew.