Global Starbucks Succeeds In Tea Oriented China By Adopting Local Strategies

Global Starbucks Succeeds In Tea Oriented China By Adopting Local Strategies

Though we recently discussed the decline and exit of Nestea (a Coca Cola & Nestle Joint Venture) in China, Starbucks continues to sell the average cup of coffee above for 5 USD in China with high volume. With about 1100 stores the American coffee chain 

NesTea: Coca Cola’s and Nestle’s Defeated In China’s Competive Ice Tea Market

NesTea: Coca Cola’s and Nestle’s Defeated In China’s Competive Ice Tea Market

With the Chinese middle class become more and more wealthy in large Chinese cities such as Beijing, Shanghai, Guangzhou and Shenzhen, many multinationals are entering the Chinese market. While big success has been recorded in the sales of foreign goods such as cheese, wine, and 

Tea in News (Week 13)

Tea in News (Week 13)

1. Tempest in a Tea Egg: Chinese Mock Video Portraying Them as Poor When it comes to tea and politics it’s not only the ‘tea party’ in action. Now tea has caught itself in a battle between China and Taiwan. Wanna know more about tea eggs 

Cereal Tea?

Cereal Tea?

There is a new “tea” craze happening and believe it or not, it has to do with cereal milk. As many elementary schoolers have found and continued into adulthood, one of the best things about eating a sugary cereal is not the sugary cereal itself, 

KitTea to bring Cat Cafes to San Francisco

KitTea to bring Cat Cafes to San Francisco

Cat and Tea enthusiasts Courtney Hatt and David Braginsky are working to bring “cat cafe”s to San Francisco. Their aptly named business, KitTea, could be the first “cat cafe” to come to the United States.  Cat Cafes, as it turns out, are exactly what they 

Starbucks Opening Teavana ‘Tea Bar’ in New York

Starbucks Opening Teavana ‘Tea Bar’ in New York

Starbucks, the global coffee giant is opening it’s first tea bar in New York, according to the Huffington Post. To industry insiders this doesn’t come at a surprise, as the company successfully managed to commercialize the coffee culture worldwide, it’s now planning to do the 

Tata Beverages getting India healthier with Ambassador Kareena Kapoor

Tata Beverages getting India healthier with Ambassador Kareena Kapoor

According to DNAindia, Tata Beverages has added a new selection of green tea to their variety with the infamous Bollywood actress, Kareena Kapoor. The leading beverage company released six different kinds of green tea to India targeting citizens to help them grasp the concept of 

25.000 USD: TaeTea’s Horse Year 2014 Pu Erh Tea

25.000 USD: TaeTea’s Horse Year 2014 Pu Erh Tea

Chinese news agency, cnfold.com, reports that Taetea group announced its launch of the 2013 lunar year memmorial tea. The pu erh tea cake is called the ‘Hero Horse Tea’ as China is about to enter the year of the horse. This pu erh tea is 

South Korea’s 2013 Tea Imports Record Breaking

South Korea’s 2013 Tea Imports Record Breaking

While globally the economy is still recovering from a long crisis, the tea industry has nothing to worry about. Most countries all over the world are reporting increasing tea import figures year after year and the number of tea festivals are growing. Today Yonhap, a 

Bitcoin Loves Tea

Bitcoin Loves Tea

Update 2017/5: Teasenz now accepts Bitcoin! Though it’s just a minor currency, it’s hot. Bitcoin has gone viral with many news updates spreading over the web every single day and now it has find its way to tea. For those who aren’t familiar with big